At the heart of AFS animal care is our concept of the 'Consumer Circle of Confidence'.

This 'Health and Safety Chain' can be likened to a partnership between hygiene product manufacturers and distributors, farmers and food producers, retail distribution companies, veterinary services, government legislation and the consumer.

All of these sectors become involved with the development of new hygiene products and ideas at some stage since all are, to some extent, implicated in the control of human disease, food safety animal welfare.

Health threats from ingested animal products especially, poultry, products,remains a high value media currency.

Consumers demand the highest levels of protection with expert hygiene standards and protocols being applied with true 'state of the art', fail safe products.

Retailers also play a key role in protecting consumers involving themselves right the way down to the base of the supply chain insisting detailed hygiene protocols throughout the food chain.

Thus our concept of a protective inter-linked chain of parties involved with the responsibility of eradicating infection and disease is logical and strengthening this chain with positive action and communication is core to our approach.

<<Back